Thursday, January 14, 2010
So, I've been contemplating a few changes to the way I present my work for a while now. With the start of the new year, I thought it might be beneficial to stop following the path of least resistance, break out of my rut and at least try a few things, however minor. (This is always tough for me, as I tend to not want to move from a comfortable spot once I've found it.)
As you can see from my banner, I've been fiddling around a little with my "branding". I'm a little worried that "Artisan Fine Silver" sounds way too pretentious, but I didn't really like "Metal Clay Designs" or "Fine Silver Designs" or even "Adventures in Metal Clay". Anyway, I'm committed to rolling with this description for a bit, so we'll see how it goes.
When I started working with metal clay - and it became clear that I was going to devote some time to working with the material - I really didn't want to spend very much time or money to set up shop. Free blog? Check. Easy store set-up on Etsy? Check. Business cards? Well...
I've had two iterations of business cards. The first set I printed myself on my ink jet printer using Avery card stock. They were truly awful looking. The second set I printed using a pre-set template through one of the on-line stationery vendors. They weren't quite as awful, but they weren't great, either. I've been using those for the past two years, and I've finally come close to depleting my stock. So, I've decided it's time to bite the bullet and create new cards that I actually like and that reflect the kind of work I'm doing these days. I've decided to use the "Eye See You" pendant as the focal on my new literature. I've even invested a little in creating other minor print advertising material.
As far as the blog is concerned, I'm going to stay here for a while. It's been a good friend to me, and I still think free is good. However, I've owned melissajlee.com for a couple years without doing a darned thing with it, so I decided at least to tie the blog into the url. So, from now on, you can find me not only by typing in "www.strandsofbeads.blogspot.com" but also by simply surfing to "www.melissajlee.com." I also bit the bullet and opened an email address at melissa[at]melissajlee.com, so if you ever need to reach me, you can send me a message there from now on.
Finally, over the next few weeks I'm going to start ramping down, as it were, my Etsy presence. I'm not going to disappear from Etsy altogether, and the pendants that are currently appearing in magazines will still be stocked there. I've had this idea for a while now - I want my own little virtual shingle set up in my own virtual home. I will be opening up an on-line shopping cart linked to the blog very shortly dedicated more to the type of work I've been doing over the past year. I will be phasing out some of the designs on which I've worked in the past, in which I am no longer as interested. I feel this will make me happy, so I'm going to give it a go.
How about you? Are you contemplating or have you implemented any business changes for 2010 that you feel free to share? I'd be interested to hear about them.